The first competitions website to reach 100 000 members has just been achieved, with online competitions website www.lottos.com.au announcing the milestone.
Launched in 2000, lottos.com.au founder Andrew Lindner has seen seen the growth and transition of competitions into the Internet space, commenting, “Promotions are a $5 billion a year industry in Australia. When lottos launched, most competitions were entered via paper entry forms, however the vast majority of competitions are now entered online.”
lottos.com.au provides details of over 1700 competitions with a total prize pool running in the millions of dollars. According to Lindner, “Competitions are massively popular in Australia. In the past 12 months, over 75% of Australian consumers have purchased a product because of a promotional offer and we list all the competitions that we’re aware of. An individual may find perhaps five by themselves, but as an online community our members find and list thousands each year.”
“Our income stream is not derived from promoting a small number of competitions. We do not have a website cluttered with advertising nor do we email advertising material on a daily basis. Being subscription based, our editorial focus is to not push individual campaigns from promoters ahead of other competitions. The $6 million in competition prize winnings last year by our members proves it’s a successful model for our members.”
Lindner added; “We have the expertise. Our members are made up of professional compers, who enter competitions full time, through to first time compers, with whom the seasoned members are only too willing to share tips. My background is in competitions, both as an entrant and with over ten years of running the website. We’re innovative, providing the first online competition tagging system in Australia for members and over 130 options on the way competitions can be listed or sorted.”
lottos.com.au has been featured numerous times on national current affairs programs through Channel Nine’s “A Current Affair” and Channel Seven’s “Today Tonight”, other TV shows, as well as in magazines and in the book, “How to Win Competitions” by Sherry Sjolander.
In terms of the future, Lindner is very optimistic. “Our first national meeting in Hobart in 2010 was well attended by members. In July 2011 we had our National meeting in Sydney, with attendance more than double that of Hobart. Members are enjoying 2011 with seven cars already won, along with numerous overseas holidays and other prizes. It’s still a thrill when I hear of our members wins, whether it’s a movie ticket or a car.”